Making Medical Compliance Feel Human
GKE is a world leader in sterilization monitoring—biological indicators, chemical indicators, cleaning validation. The kind of stuff that keeps hospitals safe but doesn't exactly scream "exciting web project." That was the challenge: take highly technical B2B content and make it accessible without dumbing it down.
I handled front-end development on their HubSpot rebuild, creating a site that serves four regional markets (US, Canada, International, and German) while maintaining brand consistency. The audience is procurement managers and infection control specialists—people who need answers fast and don't have patience for fluff.
What I Built:
- HubSpot theme with modular components that scale across regional sites
- Multi-language architecture with proper handling for German market requirements
- Product catalog system that makes complex SKUs browsable and searchable
- Clean, professional SCSS that conveys trustworthiness without feeling sterile (pun intended)
B2B healthcare isn't glamorous, but it matters. When the site helps someone find the right sterilization indicator faster, that's a win that ripples out to patient safety. Not bad for a day's work.
