A New Kind of Drink Needs a New Kind of Site
Lightstrike isn't beer. It isn't seltzer. It's a hard refresher—zero fizz, coconut water, sea salt, sports bottle. The brand exists because someone asked "why doesn't this exist?" and then made it. The website needed that same energy: confident, a little cocky, and unapologetically different.
Working with Consume & Create on the Optimizely/Episerver platform, I built a front-end that matches the product's "outpace the party" positioning. Bold colors, kinetic typography, and enough personality to stand out in a crowded RTD market.
What I Built:
- High-energy Handlebars templates with motion design that reinforces the active lifestyle brand
- SCSS architecture built for rapid iteration as the brand evolved post-launch
- Product showcase components optimized for the unique bottle format and flavor lineup
- Mobile-first approach—their audience lives on phones, so that's where we started
The beverage space is brutal for new brands. The site needed to communicate "we're different" in about three seconds flat. Mission accomplished.
